SHOOT PREPARATION: 

MOODBOARD: These example images are just samples of the suggested lifestyle images and type of wardrobe styles for the talent to use as point of reference. It's highly encouraged to incorporate your own creative trendy styles.  Photos should be variation of close headshot, half and full body images from each wardrobe looks.  We like to see their big and vibrant smiles in their most natural and effortless styles. 

MAKEUP: Start off with good full coverage foundation and minimal makeup with just mascara the building on to more dramatic makeup as needed. 

WARDROBE: Trendy Casual wear (think Gap) then build on intellectual, lifestyle and formal looks as needed.