Why is a Personal Brand Important for Actors and Models?

Your personal brand is the first thing that casting directors see. All of your marketing materials and messaging (personal image, social media, photos) are all based on what you have determined is your personal brand.

Your personal brand determines how people perceive you. It is equivalent to a first impression for everyone who sees your materials. As actors and models, it is important to establish a strong brand so that you can communicate who you are to casting directors before they even call you in for an audition.

Your personal brand should showcase your personality, your skills and your experience. It is used as a tool to promote you to casting directors and to the public. You want your brand to be identifiable – if a casting director has asked for Instagram handles, you want them to be able to automatically identify who you are and have an idea of your interests and experiences when you walk into an audition based off of your photos, portfolio and social media presence.

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