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Building A Community

When you are posting on social media, be mindful of the content and messages that you are putting out to the public. We recommend focusing on fostering a sense of community on your page instead.

Take this opportunity to network with your friends and colleagues and celebrate their achievements on your page or your story. It will build a stronger sense of friendship and you will find that you’ll reach a wider audience that way. You’ll present yourself as someone supportive and involved in the industry, which will help solidify your personal brand.

Don’t forget about engaging with your followers! You want to consistently post photos and videos to your page, but you should also take the time to interact and speak to your followers in your comment section. People are more inclined to follow someone that seems genuine and authentic. A larger social media following and high engagement rate is especially attractive to casting directors.

The goal is to create balance between posts about yourself and your interests, while also supporting your friends and interacting with your followers.

Q & A with Social Media Expert Julie Plate JPM Branding


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